How Can Your Private School Benefit from Search Engine Optimization
If you are responsible for the enrollment at a private school, you know how important it is to continually reach the right families exactly at the time they are considering enrollment. While word-of-mouth was once the primary source of private school searches, today the internet plays the key role research and decision-making by parents and families.
So you have a nice-looking website, but are you using it correctly? Many administrators do not realize the intricacies of internet search engines and how to reach potential clients through website content. The field of search engine optimization, or SEO, is fairly new in the world of education marketing. However, it is an intricate part of reaching the right consumers in the modern world exactly when they are ready.
Each year, the statistics regarding SEO show the same increasing trends:
- 39% of customers come from Search
- 70% of clicked links are organic
- 70-80% of Search users ignore paid ads
- 75% of users never scroll past Page 1 of search results
- 93% of online experiences begin with a search engine
(Statistics courtesy of www.QuickSprout.com)
One of the reasons that SEO is so valuable in your efforts is that you are in control over many aspects of the people who find your site. Do you know who your ideal client is? If so, you can develop an image of the families you are attempting to attract. For instance:
* Pain Points
* Learning Style Preference
* Faith-based vs. Secular
For years, SEO has been the driving force of the web, with people around the world being guided to the correct sites thanks to improved methods. Today, websites and blog posts must cater their content to Google and the search engine giants that are useful for reaching new online customers.
The results over the past several years consistently show that properly implemented SEO tactics are useful and effective for all niches. In this case, you need to have a company that understands how to assist with your search engine optimization for private schools needs.
Utilizing the internet will provide a worthwhile return on your investment if you do it correctly. The number of leads you have, conversions and overall traffic will all rise. If you are serious about getting your private school into the game and growing your numbers, you need to start using SEO tactics today.
This time honored method of internet marketing has a proven history of consistently positive results when implemented properly. Along with the excellence already provided by you and the staff, you will put your private school on the map with your SEO efforts. You will be impressed as you watch the metrics over time!