Horacio Gallegos was born in Brownsville, TX and grew up on both sides of the Texas/Mexico border. His advanced education track includes graduating from St. Edward’s University in Austin with BBA in Business Administration and an MA in Advertising from the University of Texas at Austin.

During and after college, Horacio had the rare opportunity to travel, work, or study abroad in 20 countries. This expanded his real-world knowledge of international business and cultures. He also worked in several marketing roles at Austin startup, NetSpend, and computer giant, Dell, Inc.

After 5 years in corporate America, he began working in real estate in 2005 on the residential side and also investing and rehabbing 6 properties over the next three years.

In 2007, Horacio became a founding partner in a Texas-based firm that generated U.S. and Canadian buyer leads online through Search Engine Optimization for exclusive resort properties in the Mayan Riviera, Mexico. This is where he began to learn the power of the internet and online traffic applied with advantage to the real estate business. During these years, Horacio was also certified by the National Association of Realtors (NAR) to teach the courses “Doing Business in Mexico” to U.S. Realtors and “Doing Business in the U.S.” to Mexican Realtors. In 2011, he was also named Chair of the International Committee of the Texas Association of Realtors.

During his last two years in the real estate business, Horacio (almost by accident) started to consult with a few select real estate offices exploring effective digital marketing strategies. With a touch of magic, Horacio found his true calling. He was able to combine his decade of real estate and B2B experience and his many years of practice and education in digital marketing, content creation, and teaching.

Since 2013, Horacio has consulted with a vast number of businesses in a variety of niches, including real estate development, real estate investment training, law, dentistry, orthodontics, cosmetic surgery, and fine custom jewelry. He employs a winning strategy leveraging cutting edge SEO, video, and content marketing methods to create expansive streams of traffic, leads, and sales for his clients. In 2018, Horacio started building eCommerce affiliate sites to hone his SEO skills even more and to build more passive income.

To help accomplish this, he has created an elite team of experts to serve the clients of Digital Assets Factory – A hand-picked selection of content wizards, videographers, and web developers. Collectively, they rise above as seasoned specialists in various industries who understand your business like no other agency can!