The only way to survive into today’s competitive landscape is with a solid digital marketing strategy. However, it can feel overwhelming, especially when you’re starting. Having a firm understanding of the foundations of online marketing will help you reach new clients and take your products and services to the next level.
Digital Assets Factory is the premier Austin content marketing agency. Using tools like search engine optimization and pay-per-click (PPC) advertising, we’ll craft a strategy to help your business get ahead of the competition.What Is Content Marketing?
Simply put, content marketing is about creating and sharing valuable, relevant, and high-quality content with a clearly-defined target market. It’s a long-term strategy that aims to develop relationships between the business and customer and establish your brand as the market leader in your particular niche.
Content marketing can be a lot of work, since you need to consistently provide new, innovative, non-salesy content on top of running your business. You also need to consider your content marketing strategies, such as the tone of your content, who will create your content, what you should write about, and even how frequently to release new content.
When it comes to digital marketing, content marketing is the foundation that helps any other type of marketing you do. If you’re running an email marketing strategy, you’ll need good content. If you want to drive site traffic with SEO, you’ll need good content. No matter where your business is at the moment, good content can take you to the next level.
Content Marketing as an Overall Strategy with SEO
Search engine optimization (SEO) is a method of improving your website visibility by reliably boosting your ranking in a particular search result. Since most people don’t go past the first few hits on a Google search, SEO is an invaluable tool in a content marketing agency’s arsenal.
Since the early 2010s, Google has focused on providing users with informational, practical, and relevant websites for their search results. This means that the search engine algorithm prioritizes high-quality, authoritative content above low-quality, keyword-stuffed filler. You can spend as much time as you like optimizing your website with web design and video production, but if you don’t have high-quality content, you’ll struggle to succeed.
One of the most important factors that Google looks for is authority. This nebulous term refers to your standing in your industry and involves several different facets.
The best way to increase authority is to produce consistent, high-end content. The end goal is to have other websites link to your content, showing you are the thought leader in your niche.
Best of all, once your search engine ranking increases, you’ll get more site traffic, which will increase your authority even further. All you need to get started is some thoughtful, insightful writing on your website, which is where a content marketing consultant comes in.
Content Marketing for Higher Conversions
High-end content can also help with improving your conversion rate. By providing customers and non-customers alike with informative, helpful, and relevant writing, they’ll build a relationship with you and your brand. That means that once the customer is ready to buy something, they’ll immediately think of your products and services.
The most critical aspect of content writing for higher conversions is to understand your market thoroughly. Some customers want to spend hours researching a particular topic, while others just want a quick answer with no explanation. It’s vital that you provide the right kind of content to your customers when they want it to ensure they complete their buyer’s journey.
Content Marketing as a Complement to PPC
Pay-per-click advertising relies on paying for website traffic. Every time a person clicks on an ad link, you’ll have to pay a certain fee.
To maximize your ROI, you need to convert as many leads as possible. A good content marketing strategy should include a landing page that will gently guide leads through your conversion funnel.
Great content can also help mitigate the sunk cost of a failed lead conversion. Most potential customers will research a particular company before they buy, which gives you time to influence them with fantastic content. They may start coming back to read your informative articles, which will lead to a conversion in the future.
Why Hire Us?
Content marketing isn’t easy. It requires a lot of work and dedication to get right. Unfortunately, it’s also a key factor in search engine marketing, and any SEO campaign will fail without it.
At Digital Assets Factory, we understand the importance of content in SEO. Our award-winning SEO services, including PPC, SEO, and content provision, have made us one of the top content marketing agencies based in Austin, TX.
Our range of services depends on creating high-quality content that complements our other marketing strategies. Since we focus on a particular subset of digital marketing, we understand what it takes to create the perfect content to match our SEO and PPC campaigns. We ensure that our clients in Austin, TX establish themselves as authority figures in their industry and help them reap the rewards of high-end service.
If you’re want to help your business grow with expert Austin content marketing, don’t hesitate to contact us today. When you work with us, you’ll quickly see why we’re the leading search engine marketing company in Central Texas.