Search engine optimization is often used to increase the amount of traffic that a website can receive. It often takes weeks or months in order to start to see results. Additionally, digital marketing strategies such as PPC advertising can be used to generate traffic in as little as an hour by simply targeting certain demographics or keyword phrases. In this case study, a website for a private school was able to triple its traffic in 45 days, something that can be replicated with virtually any niche website on the Internet. Here is a quick overview of how the Magellan international school website was able to receive 1200 targeted prospects in just over six weeks. Before you can understand how this education SEO strategy could be beneficial for you, let’s first define what search engine optimization actually is.
What Is Search Engine Optimization?
SEO is a series of strategies that can be implemented in order to help you achieve higher rankings with your website. Regardless of what you are selling, or what services you offer, it is important to have an abundance of online traffic. Although there are many people that strictly use pay per click marketing using Google and Facebook, many studies have shown that organic search traffic is much more profitable. Moreover, search engine optimization can be very effective at a much lower cost. These strategies include on-site and off-site optimization techniques which must be implemented every day. On-site techniques include adding unique content, images and videos, and interlinking all of your related pages, preferably within similar categories. Off-site optimization refers to all of the links that you build on the Internet from different websites or social media platforms, pointing directly back to specific pages on your website. The combination of all of the strategies will help you begin to gradually move up in the search engine rankings, allowing you to generate more traffic. One other definition needs to be made to fully understand this concept and that his understanding what targeted prospects actually are.
What Are Targeted Prospects?
The reason that this strategy is so important is that it was able to target very specific individuals that were searching for information on private schools. This strategy could work with people that are searching for preschools, Montessori schools, faith-based schools, or really any other specific type of keyword search on Google. This allows you to initiate contact with these individuals, or any other current trend that is being search for today. The more targeted prospects that you can gather, preferably through an autoresponder or email list, the more likely it is that you will be able to convert these people that subscribe into actual customers. So why is SEO so important when it comes to finding targeted prospects? It has to do with how easy it will be for you to build a list of targeted prospects once you are ranking on the search engines.
Why SEO Is So Important
According to statistics, 39% of all customers for products online come through the organic listings. 70% of the links that search users click on our actually organic. Most people will ignore the blue links at the top and side, primarily because they are searching for specific information. In the case of private schools, people are looking for specific information on the schools in the form of informative websites and also testimonials. Therefore, if you are able to rank your website on the first page of the search engine listings, or even obtain a number one position, you are going to see a dramatic rise in the amount of traffic that you receive by using search engine optimization. In this particular example, it targets people that are searching for private schools that may be moving from one city to another. There are many cities where there is a high level of migration, and therefore these are the people that you want to target.
Why You Should Use SEO Strategies
According to some studies, search engine optimization will represent an industry that earns over $80 billion. This is moving higher with each passing year. Part of the reason is that there are many strategies today that you can use that will allow you to achieve these page-one positions, ultimately attracting customers that are looking for information in the organic listings. Now that you have this background on why search engine optimization is important, let’s move directly into the case study which will discuss the SEO strategies that were able to help a private school triple their traffic in just 45 days.
Overview Of The Case Study
In this particular case study, by simply improving the positioning of certain pages on this website, focused on very specific longtail keyword phrases, they were able to go from 490 visitors to 1280 visitors in just 45 days. By tracking where the visitors came from, they could tell that the traffic originated from organic traffic. They also used retargeting to track how many people reached the admissions page.
How Long Will It Take To Achieve This Same Level Of Traffic?
If you have a private school of your own that you are trying to boost your enrollment for, or if you have any type of business online, the speed at which you are able to rank on the search engines will depend upon the keywords that you choose to focus upon. Keywords are actually a very important part of this process. Longtail keyword phrases, those that are longer than three keywords in length, are actually very easy to rank for. Even in competitive markets, when you are targeting longer keyword phrases, you can easily outclass the competition and generate more traffic to your website. Additionally, the keywords that you choose can be much more beneficial if you are targeting very specific areas. In the case study, a very specific type of school was targeted, in a specific area, making it very easy to achieve these top positions. These are referred to as local keyword phrases because they are targeting one specific geographic location. If you have a private school in a city, once you know what people are searching for online, by adding the city and state to these keyword phrases, you can improve your chances of achieving top rankings. This strategy will work for any type of business, regardless of what you are selling. However, you need to implement the exact techniques that we will provide in order to get the best results.
The reason that this strategy is so important is that you might be in a situation where you need to improve the number of students that you have enrolled. It could be imperative that you increase the number of students that are enrolled in order to keep everyone employed. This is a problem that many new schools will face as a result of not having alumni that will come back the following year. When they subscribe to your list, specifically a waiting list, these are people that you can contact at a later point in time when you are scheduling the enrollment. If you have never used search engine optimization before, you should see that this would definitely help your company improve your revenue by potentially increasing the number of students that would come to the school. Likewise, if you have a business with a website that is also in need of traffic and subscribers to your email list. This is a strategy that will help people attract more people to your website and subsequently increase your revenue. Finally, if you do need to have more traffic come to your private school website, this strategy will definitely help you achieve more potential enrollees, leading to more revenue for your school.
