Google continuously updates its search engine algorithm to provide users with the best experience possible. From the Penguin update in 2012 that rewards high-quality websites to the December 2020 core update, each Google algorithm update has aimed to provide users with valuable, high-quality search results. While it makes for a better user experience, these changes ...

Many people view search engine optimization (SEO) and pay-per-click (PPC) advertising as an either-or situation, deciding to focus on one strategy over the other. While SEO is excellent at delivering sustainable, long-term results at a better cost-per-lead than PPC, it does have drawbacks, especially for newer companies. Instead of choosing between SEO or PPC and ...

Google is always updating their algorithms, however, not all updates are equal in terms of either scope or impact. In the fall of 2018, a number of websites were impacted – many of them negatively – by an update that experience has shown is different from Google updates of prior years. As this was a ...

As an SEO consultancy in Austin, our clients look to us to help them design and execute a well-crafted digital marketing strategy that gets results. And since putting together a comprehensive SEO strategy is such a key part of what we do our team is always on the lookout for factors that can impact our ...

Most CRE brokers and business owners want to do the least amount of social media marketing possible. Some don’t see the value. Some don’t like it. Some don’t understand it. But it’s here to stay, whether you like it or not. Good news is that this is a business that follows the Pareto principle. You ...

Everyone is always talks about ranking in Google, but let’s break it down to how it will really impact your real estate business.  Yes, I hear you, “Show me the money!”  Here’s the simple breakdown… There are two components to this: Are there people in your marketplace looking for your service and specialization (i.e. industrial ...

There are those marketers who believe in the really old school techniques for selling. From starting with big names like Dale Carnegie (author of “How To Win Friends & Influence People”) and going over the books and training that have been pillars of marketing and understanding how to build a healthy trust necessary for a ...

Small businesses and large businesses alike have had to deal with the question of whether to invest their marketing funds in search engine optimization of social media marketing. Each of these marketing strategies has its own merits and demerits and for the most part, each strategy will yield varying returns on investment compared to the ...