Digital Assets Factory has a few important messages that they want to share with you. They would like to outline three major updates Google has unraveled in Fall of 2016. Ignoring these updates will almost certainly lead to your falling behind the competition. On the other hand, understanding and utilizing these updates can give you that competitive edge you need to stay ahead.

These topics are touched on briefly but are then further expanded in independent videos. The three important updates that are discussed are as follows:

1. Major Mobile Changes.

Mobile traffic continues to take center stage at Google. Each year there are some new changes that emphasize the importance of mobile users. After all, mobile users make up a huge percentage of people who use Google search. However, it’s important to note that these changes are different from the changes you should have prepared for in 2014 and then in 2015.

2. Changes To URL Structure.

Another topic that comes and goes is the importance of URL structure. And not just the URL, but the title tag and various other HTML page elements. Some of the changes that are taking placing in 2016 are going to seem counter-intuitive. In some ways, they are completely opposite of trends that were adopted in the past.

Unfortunately, control of what is or isn’t important is out of our hands and in the hands of Google. That means you need to be updated with these changes and implementing them if you don’t want to fall behind the competition.

3. Different Strategies For Progression.

One final topic that will be discussed in strategies for progression in ranking. Not just simple strategies to get from rank 100 to rank 1. Instead, we’re going to break down the different strategies required to close different gaps in rankings. What does this mean?

Consider you are on page 3 of Google. Your first goal should be to reach the first page of the Google search results. From there, your goal should then be to reach the top 3 on that page. The key thing to remember is that a different strategy is required to climb the first page rankings. The same strategy you used to get from page 3 to page 1 isn’t going to work here.

This is a huge obstacle that a lot of people run into without realizing it. They find themselves sitting at the bottom of page 1 forever with their best efforts proving useless. This is simply because they aren’t implementing the new required strategy. The difference in these strategies will be discussed in detail.

Helpful Information Is Available.

Though the updates were only introduced here, each one is discussed further in an independent video. These videos can be located via their website or through the Digital Assets Factory Youtube channel.

All of the information that they cover has been thoroughly tested. It has been implemented on new websites and old websites alike. The results always came out the same. That means you don’t have to waste your time testing these theories time-and-time again to see if they work.

You can immediately begin to implement these ideas yourself. Whether you have your own website, you work in a freelance capacity, or you are part of an SEO firm. Understanding these Fall 2016 updates and implementing the necessary changes is extremely important for your future success.

Some Additional Thoughts.

There are a few additional thoughts covered that don’t relate directly to the three updates. For example, the question is asked, “What is the one thing that if accomplished today makes everything else irrelevant?”. An interesting idea pulled from a book that helps you set clear goals that are important.

For example, there are often goals you can set that when reached have an impact on many other areas of your business. Getting more leads could help solve staffing issues. Bringing in more traffic could solve brand awareness problems. Find goals that when reached improve multiple areas of business, not just the one directly related to the goal.

These goals are often different from person-to-person. They can be somewhat personal goals, business goals, or goals that cross the borders between both. Reaching an important business goal will often have serious impacts on your personal life.

You can even set multiple goals like this, but you should attempt to reach each of them every day. Make reaching this goal your main focus for the day and once you’ve reached that goal you’ll realize that many of your other problems have been solved. In some cases, the goals can be repeated on a daily basis for continued benefits.

Don’t Ignore The Warning.

There’s a lot of great content included in the additional videos. You’ll want to learn about these updates if you’re interested in staying ahead of the competition and maintaining a decent level of website traffic.